Forte dei Marmi is a well-kept secret amongst Italians. It is packed in summertime – primarily by locals – although there are waves of Russians coming in thick and fast.
It has all the rustic charm of the region, combined with the Italian seaside. What a great combination.
It is well located just a few blocks away from the centre of town and a couple of blocks away from the beach. It’s fun to ditch your car and bicycle around town – and the hotel has plenty of baby-blue bicycles with a front-mounted basket for you to use during your stay.
The Principe is very hip, very stylish and very contemporary. There are 28 guest rooms and suites, dressed with B&B Italia, Armani Casa and the like.
The rooms are horrendously expensive in high season, as you might expect – but I think that 800 euros a night is steep for a broom closet. But – they are very stylish broom closets!
The rooftop of the five story hotel features a panoramic view of the Alps and the sea, while offering guests a pleasant backdrop to some Prosecco, sushi, dim sum and more local Italian dishes. Very chic.
I had a drink here in July and the views are pretty stunning. You can just see an expanse of sea over the treetops – a great way to watch the sun set.
The decor of the Sky Bar is not as chic as the photos suggest. Furniture is a bit ‘IKEA’ in places and iron railings aren’t as chic as glass would have been. The DJ was mixing up a strange medley of Tom Jones and Frente – playing both too loud. The venue ambiance is more “Cafe del Mar” than “Sex Bomb” in my opinion…
Still, the bar snacks are delicious. You basically order cocktails at 18 euros a pop and then enjoy a large plate of tapas (cold cuts, scampi, risotto balls, etc).
You can’t argue with the view. And, there is eye-candy. When we went, there were mostly fashionable, middle-aged jetsetters. Not as young a crowd as you might expect from their marketing but – with those prices – you can understand why.
The nearby Marechiaro Club offers butler service at a private beach, plus access to the hotel’s private yacht.