00Wedgwood the Pioneer
I was listening to a speech made by Sir Howard Stringer at Lancaster House – which, by the way, is a stunning piece of property. In his speech he spoke of Josiah Wedgwood, who is famous for creating the porcelain wares company.
He described Wedgwood as the quitessential British entrepreneur. He was an artist and a tinkerer. He was a part-time scientist who experimented with many different pottery and chemical processes in order to perfect the quality and durability. He was also the father of modern marketing? This, I didn’t know. Apparently, Wedgwood invented direct mail marketing, as well as that well-worn staple – “Buy One, Get One Free”.
The point was that he was involved in a 360 degree process of innovation. He made the products and sold it himself. This is a great role-model. A perfect intersection between product & sales.
Something else I didn’t know… Wedgwood was close to Erasmus Darwin, who became his business partner at one point. Later, Wedgwood’s eldest daughter married Erasmus’ son. Her child was Charles Darwin.
What a family!
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David Wilson
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